A Safe and Healthy City
LADOT Livable Streets is a website of the Los Angeles Department of Transportation where you can interact online with programs and projects that support safe, great streets for all.
Everyone in Los Angeles deserves safe streets. A healthy city is one where our streets are safe, but also one where there are opportunities for active transportation, recreation, and play.
LADOT Programs maintained individual and disjointed websites that lack needed functionality and brand consistency. Project goal was to unite these Programs by combining them into a cohesive whole. And conceptually through user experience, messaging and visual design. LADOT Active Transportation division partnered with The Glue to rethink their web strategy and build a unified presence online which would provide an easy and fun way for residents to learn about these programs and interact with them.
My responsibilities included UX research, Information Architecture and UX design. Throughout the duration of the project, I collaborated with researchers, visual designers, development team, and other stakeholders.
Toolkit: Sketch, InVision, Zeplin
Timeline: March 2018 - November 2018
User Interviews and Surveys
Persona and User Journey
Competitive & Heuristic Analysis
Sample Responsive Wireframes with detailed annotations